Thursday, June 14, 2012

[PL 431] No such thing as bad publicity?

In response to the controversy about Sweden's Twitter account, a Swedish official said the following:
By doing this, people will get more interested and curious about Sweden. When things are not as you think they are, you get curious and you want to know more.
Two questions:
  • Is the reasoning supposed to be something like "Tourists will want to visit Sweden because there are interesting people (including racists and bigots) in Sweden"? Is that really good advertisement for Sweden?
  • Is it morally okay to use citizens (and their quirky views) as tourist attractions?

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