Wednesday, March 14, 2012

[PL 211] The Merchants of Cool

In the Frontline program, The Merchants of Cool, Robert McChesney, Communications Professor at the University of Illinois, says the following:
The entertainment companies, which are a handful of massive conglomerates that own four of the five music companies that sell 90 percent of the music in the United States- those same companies also own all the film studios, all the major TV networks, all the TV stations pretty much in the 10 largest markets. They own all or part of every single commercial cable channel. They look at the teen market as part of this massive empire that they're colonizing. You should look at it like the British empire or the French empire in the 19th century. Teens are like Africa. You know, that's this range that they're going to take over, and their weaponry are films, music, books, CDs, Internet access, clothing, amusement parks, sports teams. That's all this weaponry they have to make money off of this market.
Is the analogy--Colonial Empires : Africa :: Entertainment Companies : Teens--meant to be an analogical argument? If so, is it a strong argument? Does it show that entertainment companies are exploiting teens?

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